People fund some pretty stupid stuff on Kickstarter. In fact, most of it is pretty stupid stuff if you ask me. So naturally, it's very, very, very rare that a Kickstarter campaign comes along that 1) catches my eye and 2) I say, without hesitation, "I'm in!"
If you know someone who has suffered a traumatic or fatal brain injury while biking, I'm certain the words "wear your helmet" strikes a chord with you.
Where I live, bikes are a mode of transportation for a large bit of the population. It never ceases to amaze me how many riders go without helmets. So sad.
Yesterday I came across yet another accident involving a bike and car. I cringed at the sight of the school backpack that lay in the middle of the street. I said a little prayer as the ambulance screamed away.
Back in 2008, my own friend and mentor—despite wearing a helmet—suffered a life-altering brain injury after being struck by a pick-up. For two months he lay in a coma. When he woke, his wife and 5-year old son realized that life would never be the same. Now, every time I get on my bike, I think of Paul. I wear my helmet for Paul.
So here's an interesting factoid. Did you know that traditional bicycle helmets have not changed in design since the 1960s? They continue to be crafted with a hard outside shell and a hard inside liner. It's no wonder we are still susceptible to serious brain injury even with a helmet on!
For the last four months I have been sharing office space with the upstart Umbo Helmets. I have no doubt that this company is going to shake up the helmet industry! If bike safety and head protection resonate with you, or if you're just an adrenaline junkie, I encourage you to watch Umbo's Kickstarter pitch. This team of young and smart talent are out to save lives. Supporting this cause and wearing a helmet (and one that truly protects the brain) are far from stupid.